Plus, a new affordable housing development coming to downtown.
 
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Today’s Forecast

48° | Mostly sunny | 5% chance of rain
Sunrise 7:54 a.m. | Sunset 5:37 p.m.
 

Changing the game by owning their name

Centre College alumni form first-of-its-kind NIL collective — The 1926 Collective
Two female soccer players sitting at a table that says Big Brothers Big Sisters with banners surrounding them
The 1926 Collective also pairs athletes to help support nonprofits. | Photo provided by The 1926 Collective
In December 2023, local jewelry brand M + H Beads — who is also a part of our Six & Main storefront — signed a Name, Image, and Likeness (NIL) deal with Centre soccer player Emma Bryant.

So, how did a unique partnership like this come to be? Enter: The 1926 Collective, a first-of-its-kind initiative focused on connecting female athletes at Centre College to NIL opportunities.

The 1926 Collective is completely volunteer led, founded by teammates + alumni of the Centre College soccer program.

“We were adamant that this was a female-driven + female-focused NIL collective, because we’re proud female professionals, mothers, and support female-owned businesses,” said Co-Founder Kate Dieruf. “We also believe that our college careers in the athletic department helped mold us into who we are today.”

Fun fact: Centre College was an all-male school when it was originally founded in 1820. The school became co-ed in 1926, becoming inspiration for the collective’s name.

A group of 5 people standing together holding a plaque that says The 1926 Collective on it

It’s a win-win when small businesses partner with hometown celebrities. | Photo provided by The 1926 Collective

Current deals + future hopes

The collective is also unique through its career-centric approach. Not only do they pair athletes with brands or businesses in a field they might be interested in, they also host brand awareness training + workshops.

The majority of the deals at this level are focused on brand awareness through social media or event appearances. Some of the current deals with Centre athletes include:
  • Besten and Dieruf, PLLC
  • Big Brothers Big Sisters of the Bluegrass
  • Finn’s Ice Cream Shop
  • M&H Beads
  • The Centre Field Lofts
  • The Hearing & Speech Center

Get involved

The 1926 Collective welcomes businesses interested partnering with Centre athletes to email the organization. The community can also become members of the collective via financial contributions. The contributions will go towards operational costs + to fund NIL deals between The 1926 Collective and the athletes.
 
Events
Thursday, Jan. 11
  • Bourbon Tasting & Bottle Signing | Thursday, Jan. 11 | 5-8 p.m. | Liquor Barn, 1837 Plaudit Pl., Lexington | Free | Sample some pours of Golden Sheaf Bourbon + meet the brand’s founder, David Mark Young.
  • Taylor Swift Trivia | Thursday, Jan. 11 | 7 p.m. | Mirror Twin Brewing, 725 National Ave., Lexington | Free | Don your friendship bracelets, grab your fellow Swifties, and sip on a “Lavender Haze 75" to test your Taylor knowledge.
Friday, Jan. 12
  • Studio Artists Exhibit | Friday, Jan. 12-Saturday, Jan. 13 | 12-4 p.m. | Artists’ Attic, 401 W. Main St., 4th Floor, Lexington | Free | Explore, purchase, and meet the creators behind unique art pieces at this local nonprofit gallery.
  • Beginners Martial Arts Workshop | Friday, Jan. 12 | 6:45-7:30 p.m. | Premier Martial Arts South Lex, 3650 Boston Rd., Ste. 134, Lexington | Free | Kids ages 5-12 will learn about goal-setting, building confidence, and basic self-defense techniques.
Saturday, Jan. 13
  • Athens Schoolhouse Antiques Show | Saturday, Jan. 13-Sunday, Jan. 14 | 10 a.m.-5 p.m. | Athens Schoolhouse Antiques, 6270 Athens Walnut Hill, Lexington | $0-$2 | Shop for new-to-you vintage + antique housewares including furniture, artwork, and pottery at this monthly show.
  • Chico Fellini Pays Tribute to David Bowie | Saturday, Jan. 13 | 8 p.m. | The Burl, 375 Thompson Rd., Lexington | $20 | Find life on Mars at this tribute show for the galaxy’s most revered rock legend.
Sunday, Jan. 14
  • Candle Pour Bar + Cocktail Lounge | Sunday, Jan. 14 | Times vary | Wick + Mortar Studio / Poppy & Pomelo, 526 E. High St., Lexington | $38 | Get crafty with this hands-on experience where you’ll learn how to make candles from start to finish — cocktails will be available for purchase.
Events calendar here
Click here to have your event featured.
News Notes
Development
  • A group of local banks have banded together to purchase 12.5 acres from Transylvania to build an affordable housing development intended for citizens earning 30-80 percent of the median income. Located at Radcliffe Road + Haggard Lane, the land will be developed to contain a variety of housing types. (1780)
Sports
  • The AP Top 25 poll is turning 75 years old this year, and to celebrate, it has crowned an all-time No. 1 team. Cue the John Wall Dance, because the UK men’s basketball secured the top spot. Since the ranking’s inception, Kentucky has appeared in more than 75% of the polls. (WKYT)
Award
  • Congratulations to Wise Bird Cider Co. for being named a finalist in the cider category of the Good Food Awards. Hosted by the Good Food Foundation, the awards honor makers + brands in the food industry that are helping “humanize and reform our American food culture.”
Concert
  • The 15th season of Jazz: Live at the Library returns to the Central Library’s Farish Theater tonight at 7 p.m. The free concert series, presented by the Jazz Arts Foundation, takes place on the second Tuesday of every month.
Active
  • Fore. If you’ve checked out our golf guide, you know there are plenty of places to hit the links. After seeing a steady increase in participation, Lexington Parks & Recreation has released an expanded schedule for 2024 which includes tournaments, scrambles, and classes.
Asked
  • If you ask us, this cold weather calls for a hand-warming bowl of soup. Our social media posts have garnered a lot of attention, so now we want to ask you. Where can we get the best soup in Lexington? Send us the scoop on soup.
Fun Fact
  • Did you know 34,000 of you welcome us into your inbox every morning? We’re asking you to take two minutes to tell us more about yourself so we can continue to write about things you find interesting. One lucky LEX survey participant will win $500. Take the survey.
Development

A custom blend of fun and tradition

RD1 Spirits breaks ground on new $5 million complex at The Commons
A group of people holding shovels in front of a pile of dirt for the groundbreaking of RD1 Spirits new complex
Representatives from RD1 Spirits breaking ground for their new bourbon complex at The Commons. | Photo by LEXtoday
Representatives from RD1 Spirits and The Commons broke ground on the ~$5-million bourbon complex that will be the anchor tenant of the new multipurpose development.

The small-batch bourbon brand currently has a presence in the Distillery District with a gift shop + tasting room. But when it opens at 1409 Turner Commons Way, it will more than double its footprint with:
  • A two-story research + development distillery
  • Tourism center
  • Gift shop
  • Private event space
The new development emphasizes experiences, giving visitors the opportunity to sample existing + in-development bourbons.

“We have these real barrels. They’re three liters, so they fit three of our actual bottles,” said Chris Tetterman, vice president of marketing. “As soon as you put bourbon in this, it’s a real charred oak barrel, it becomes a finished bourbon.” The project is expected to be completed in July or August of this year.
The Buy

The Buy 1.11.23 (Affiliate + Six & Main)
A candle warmer lamp. It slowly heats your candle from the top down, giving you all the fragrance without an open flame and making candles last longer.
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The Wrap
 
Molly Thompson in a black shirt

Today’s edition by:
Molly
From the editor
If you’re a numerology nerd like me, then Happy January 11 — 111. If you’re not, I hope you see 111 today + feel the good vibes.
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