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Explore Lexington breweries with the Brewgrass Trail


No app is required to explore the Brewgrass Trail | Photo by @honeysagephotoco

To celebrate the last day of our first-ever Drink Up Week, we wanted to share with you a fun program that rewards you for drinking local beer.

Yes, you read that right.

By exploring the Brewgrass Trail, you can earn cool Lexington-branded swag like t-shirts, hats + sweatshirts.

The Brewgrass Trail is sponsored by the Lexington Convention and Visitors Bureau, you know it best as VisitLex. And while the program has been around for a while it recently got a bit of an update.

There’s now a digital passport that allows you to check in to all of the different Central Kentucky breweries you visit — no more pencil + paper passports.


Everyone loves Lexington swag. | Photo by @honeysagephotoco

How it works

Step 1 | Get your pass

Sign up for your digital Brewgrass Trail passport via text or email – no app download is necessary.

Step 2 | Download the pass

Once you’ve received your text or email, your pass is ready to go.

Pro tip: Add the pass to your home screen for easy access.

Step 3 | Visit + get prizes

Be sure to check in using each participating place’s pin number to win cool Lexington swag. Here’s a breakdown of the prizes:

  • Visit 6 breweries to earn a t-shirt.
  • Visit 12 breweries to win a baseball cap.
  • Visit all 26 to earn a sweatshirt.
Step 4 | Brag to your friends about how many breweries you’ve been to while wearing your cool Lexington gear.

That’s really it — download, visit, sip + repeat.

Check out all 26 regional breweries on the trail, or take a look at a few of our Lexington favorites below. See ya out on the trail.

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