The word is out — Lexington is a cool city

A conversation with VisitLex

a painting of a blue horse
People travel far and wide to get a taste of what the Bluegrass has to offer. | Photo courtesy of VisitLex, Jeff Rogers
You may have noticed an uptick in out-of-state license plates over the past few weeks. That’s because it’s peak tourist season in Lexington.

Whether it’s bourbon, sports, or our unique culture (probably all three), one thing’s for certain — more folks are starting to take notice of just how special the Bluegrass is.

We sat down with Mary Quinn Ramer, President of VisitLex to learn more about our tourism industry.

a headshot

Mary has served as the President of VisitLex for the last seven years. | Photo courtesy of VisitLex

VisitLex

  • Quote: “We help drive economic development — we’re marketers, promoters + salespeople. We do this to help improve the quality of life for Lexingtonians.”
  • Need to know: VisitLex employees are not city employees.
  • Important: Local city taxes do not fund VisitLex.
  • Dive deeper: VisitLex is funded through the collection of transient room taxes, or taxes collected from short-term rentals — hotels, Airbnbs, and soon, campgrounds.

Lexington as a Brand

  • Quote: “We are working towards making Lexington a recognizable brand. We want to show visitors that we are a progressive, modern + inviting city.”
  • Consider: Lexington has two major defining features — a densely populated urban core with neoclassical architectural characteristics + a beautiful, easily-accessible rural landscape. Similar to old-world Europe.
  • Branding: “Big Lex,” the blue horse we all know and love, was created to reflect our city’s historical legacy moving into a modern future. And yes, it’s also Kentucky blue.
a portrait of a blue horse

“Big Lex” has become the mascot + symbol for our city. | Photo courtesy of VisitLex

Responsible Tourism

As the Bluegrass region continues to grow in popularity, VisitLex is working to create a tourism model that showcases our culture + drives economic developmentnot one that causes our city to lose its authenticity.
  • Quote: “We’ve seen several surrounding cities grow in such a way, that locals argue they’ve lost their heart and soul. I think that’s because they failed to engage their citizens in the conversation.”
  • Stay engaged: VisitLex wants to hear from you.

Click here to have your event featured.

Today
  • Back to the Library Booktacular Silent Auction | Mon., Oct. 17 - Sat., Oct. 29 | 12 a.m. | Central Library, 140 East Main St., Lexington | Bid on unique items like “Game of Thrones” scotch, a kid’s birthday party at the Kloiber Foundation STEAM Lab, and more to support Lexington Public Library.*
  • October Court Day Festival | Mon., Oct. 17 | 8 a.m.-8 p.m. | City of Mt. Sterling, 33 North Maysville, Mount Sterling | This is the last day to enjoy Kentucky’s longest-running fall festival — local vendors, food, drinks, and more.
Tuesday
  • Classic Films: High Noon | Tue., Oct. 18 | 2-4:30 p.m. | Beaumont Branch, 3080 Fieldstone Way, Lexington | This month’s screening invites citizens to gather to watch “High Noon,” a 1952 American Western film that won four Academy Awards.
Wednesday
  • Blue Grass Community Foundation 365 Kickoff Party | Wed., Oct. 19 | 5-7 p.m. | West Sixth Brewing Barrel Room, 501 W. 6th St., Ste. 100, Lexington | Free | Learn about the best ways to give back to your community while sipping on local brews and hearing a presentation from Rob Perez, the owner of local eatery DV8 Kitchen.
  • Yappy Hour Halloween Party | Wed., Oct. 19 | 5-7 p.m. | Jacobson Park, 4001 Athens-Boonesboro Road, Lexington | Free | This pop-up howl-oween party features a costume contest, food trucks, beverages, and plenty of playtime for pups.
Thursday
  • Brother Smith w/ The Minks & Clarke Sexton | Thu., Oct. 20 | 7 p.m. | The Burl , 375 Thompson Rd., Lexington | $15.00 | This local folk group is headlining in the Distillery District + bringing other local musicians along for the performance.
We have a monthly guide filled with events + activities you can plan for in advance. Click the button below to bookmark ideas for upcoming date nights, family outings, and time with friends.
100+ MORE EVENTS

Weather
  • 52º | Partly cloudy | 4% chance of rain
Seasonal
  • We know, it’s only Monday — but go ahead and start planning for the weekend because the city’s annual Halloween + Thriller Parade will be taking place on Sat., Oct. 22 at 7 p.m. This year is the 20th anniversary of this annual event. 👻
Sports
  • The UK football team defeated Mississippi State on Saturday27-17. After that victory, Mark Stoops is now the program’s all-time leader in AP Top 25 wins. The Cats are now 5-2 on the season + their next game will be against Tennessee on Sat., Oct. 29. (A Sea of Blue) 🏈
  • Big Blue Madness, the annual event that kicks off the 2022-2023 UK basketball season took place on Friday night. Thousands of fans packed Rupp Arena to cheer on the Cats. Both the men’s and women’s team will play their first game of the season on Mon., Nov. 7, less than a month away. (UK Athletics)
DYK
Feel Good
  • Keeneland, in partnership with Rubicon and City BBQ, recently paid respect to our city’s police + fire departments. It delivered its famous bread pudding and barbecue meals to 100+ unsuspecting police officers and firefighters — full bellies, and warm hearts. 💙
  • The Lexington Fire Department welcomed its newest member last week — fifth grader Reese Tumlinson who is now Junior Fire Chief. Reese has been eating lunch with the chiefs, touring local businesses + meeting the mayor. 🚒 (WKYT)
Eat
  • OBC Kitchen, 3373 Tates Creek Rd., just released a new seasonal menu item. The Autumn Salad is topped with butternut squash, craisins, and pumpkin seeds — served with turmeric hummus + goat cheese. Pair this with its Pumpkin White Russian for a seasonal dining experience. 🍽
Today is
  • National Pasta Day — celebrate with pasta + breadsticks from Lexington-founded Fazoli’s. Pro tip: Start earning points for every dollar spent and get access to exclusive deals when you download the app. 🍝 *
Shop
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Three cheers for locally-sourced beer

Kentucky Proud Beer Series

a locally brewed cider from Pivot Brewing | Photo courtesy
Locally brewed beer + cider meets locally sourced Kentucky produce — that’s the idea behind this new collaboration. | Photo courtesy of the Kentucky Guild of Brewers
Hold the pumpkin spice lattes — there are a few new seasonal beverages being released this month that you need to hear about.

Kentucky Proud + the Kentucky Guild of Brewers have teamed up to create the Kentucky Proud Beer Series.

This week, Lexington breweries will be releasing special limited-release beers that are all made with locally-grown ingredients:
  • Country Boy, 436 Chair Ave. | Mon., Oct. 17 | “Kentucky Jalapeno Smoked Porter,” a dark beer brewed with jalapenos from Stonehenge Farms
  • Pivot, 1400 Delaware Ave. | Tues., Oct. 18 | “Apple Embodiment,” a hard apple cider brewed with black apples from Eckert’s Orchard
  • Mirror Twin, 725 National Ave. | Wed., Oct. 19 | “South Fork Lager,” a Vienna lager brewed with malt from South Fork Malthouse
  • Rock House Brewing, 119 Luigart Ct. | Thurs., Oct. 20 | “Watermelon Kolsch,” brewed with local melons
  • West Sixth, 501 W. 6th St., Ste. 101 | Mon., Oct. 24 | “Shadrick Berry Sour,” brewed with blackberries from West Sixth Farm
THE WRAP

Today’s issue was written by City Editor Aaron.

Editor’s pick: It was an absolutely beautiful weekend to be in Lexington — from the amazing weather to the fun events.

I attended Big Blue Madness on Friday night, caught a matinee screening of “Coraline” at the Kentucky Theatre on Saturday afternoon + then went to the fall festival at Mary, Queen of the Holy Rosary that evening. This city is awesome.

Missed yesterday’s newsletter? Read about 7 different running groups in Lexington.
Connect with us.


Editorial: Aaron Mikel, Molly Thompson, Jessalin Heins-Nagamoto, Kaylee Holland, Ashlea Hearn, Emily Shea | Send us a scoop, question, or feedback.


Sales: Marin Fiske | Advertise with us.




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