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Meet The Willow, a new women-focused business collective coming to the Warehouse Block

The new women-owned business collective aims to house a variety of shops in one building like coffee, wine, smoothies, shopping + more.

An exterior of a tan brick building with lots of windows and two light green doors.

The Willow is planting roots in the building that was previously home to The Blushery. | Photo courtesy of The Willow

A new, women-owned business collective is set to open in the Warehouse Block early next year. Say hello to The Willow: A Blooming Collective, coming to us from Avena Kiely, owner of The Grove + Dani Dunmire of First Dance Lexington.

Setting down roots in the former Blushery spot on National Avenue, the multi-purpose space hopes to house a variety of businesses including a wine bar, a coffee + smoothie shop, and a reservable space for fitness and dance classes, workshops, and gatherings.

Now, this is where you come in. The collective is hoping to add more female entrepreneurs to its community. Think: artists, creatives, aspiring baristas + juice makers, florists, and more. If you (or someone you know) have a business and are looking for a smaller additional satellite location, or you’re just getting started and want to connect with a collaborative community — The Willow wants to hear from you.

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