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Breaking down 2025 beauty trends with this local expert

Kaitlyn Hubert, who has made a name for herself across the Bluegrass State as an expert stylist, is here to help us navigate new beauty trends and how to achieve them.

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Hubert is the award-winning stylist behind Pelo Beauty Collective.

Photo by Against The Grain Photo

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Thinking about embracing Pantone’s Color of the Year with rich mocha mousse tones or finally giving curtain bangs a go? Maybe you’re curious about the buzz around Scandinavian hairlines or excited about the return of the side part. Staying on top of hair trends can feel overwhelming, but that’s where Kaitlyn Hubert and her team at Pelo Beauty Collective can help.

With 15 years of experience as a hairstylist and skin care expert, the owner of Pelo Beauty Collective is helping Kentuckians stay in the know while discovering their best looks. We recently caught up with Hubert to see where Pelo is headed in 2025 and what clients can expect when they visit.

Q: What type of experience can people expect when they visit Pelo?

A: When guests visit Pelo, they can expect a warm + welcoming environment and a professional and relaxed experience from start to finish. They can expect a clean salon, vibey music, and great smells.

Q: What are clients currently interested in when they come into the salon?

A: Clients are really interested in natural, organic products and treatments that promote healthy hair and skin. Treatments like balayage and lived-in color are also very popular.

Q: For those curious about lash extensions, are they hard to maintain?

A: The duration of the lash extensions varies by each client but typically lasts two to three weeks before they need to be touched up again. Our team ensures you’re fully prepared with aftercare tips to keep them looking flawless — and lasting longer.

Q: I want to try something new with my hair, but I’m not sure where to start. How can the Pelo team help?

A: We start with a personalized consultation to understand each client’s hair type, lifestyle, and preferences and recommend a look that’s both trendy and practical. From subtle highlights to bold cuts, Pelo ensures you leave the salon feeling confident. The team also can recommend products + techniques to maintain the results and keep hair healthy.

Q: What beauty trend are you hoping to see customers embrace/try for the first time in 2025?

A: We are hoping to see more of our guests make hair health a priority.

Ready to transform your hair? Meet the stylists and schedule a treatment below.

Book an appointment.

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